Fotoware | Rebrand Hero
The team at Fotoware approached me to create a hero asset for their rebranding launch, aiming to blend their longstanding reputation for safety and security with a fresh, modern look. Our goal was to honour Fotoware's 30-year legacy while highlighting their dedication to innovation and future-focused solutions.
Considering their global reach and partnerships with major institutions, we found stock footage perfect for showcasing their international presence. With their rebrand centered around "Flow", I crafted a motion style that seamlessly connects software with real-world application.
Role: Art Director, Editor & Motion Graphics
