Paytently | Promo
I teamed up with KV collective to create a promotional ad for Paytently, focusing on both showcasing product and educating customers about the problem it solves. Navigating the Fintech space often involves grappling with complex technical jargon, so our challenge was to simplify these terms into easily digestible visuals.
We aimed to break down the payment process through clear, engaging graphics that make the intricate details accessible to a broader audience. By incorporating kinetic type to highlight key points, we ensured that the video not only clarified the product's benefits but also maintained a cohesive style when cutting back and fourth from live action to explainer graphics.
Role: Art Director, Storyboard & Motion Graphics
