POPPUCK | Connected TV
PopPuck came to us with a brand new product that they wanted to advertise using UGC from their early adopter consumer. The main challenge was to get the usability of the product across to the audience, so we created the “Pop it, Flip it, Stick it” tagline that we repeated throughout the ads.
The first ad focuses on the unboxing and discovery experience, leading into that “First time” feeling of landing a trick. The second ad focuses on the ASMR nature of the product, using recorded sound to add to the beat.
We kept the design simple, but brought the energy in the motion to match the excitement of the product.
Role: Creative Director & Motion Graphics
