UNO | WHO YOU ARE
After the last project was ended unexpectedly, the people at Mattel still wanted to create a campaign with us. So we went back to the drawing board and came up with ‘UNO Who You Are’. In such uncertain times we wanted to bring back the fun and celebrate all the characters that play this well loved game. Landing on four main personas, victory dancers, sore losers, dodgy dealers and rule makes.
Due to filming restrictions this was our first project solely using UGC. Our team of influencers had a lot of fun and created some weird and wonderful content. Splicing it all together with a custom UNO beat and high energy graphics, we really hit a cord with their audience. The campaign performed amazingly and soon after was bought by multiple markets across the world.
Role: Creative Director, Video Editor & Motion Graphics
